PPC ads allows you access to an entire new audience. Whatever platform you advertise on, you can put your ad in front of people who are most likely to be interested in what you have to offer.
You can ensure your audience is as niche as you would like, allowing you to target specific customers, timeframes, and tailor your ad according to what they search for.
PPC ads allows you to choose specific terms or interests in order for you to target your perfect audience.
Google Ads allows you to choose particular keywords people will be searching for, and send them to a relevant page on your site, in order to get the best chance of conversion. Choosing these keywords takes research, but can often reap results if you can target the right audience.
As you can target people based on keywords, Google Ads offers much more than finding the right people for your brand.
You can essentially ensure your business is found by potential customers on Google at the precise time they are searching for what you have to offer.
PPC advertising gives you measurable ROI, which allows you to see exactly what you are getting out of the ads.
You can measure impressions and the number of clicks you are getting, and compare this to your sales and revenue. Measuring the ROI couldn’t be simpler.
You can get your brand and your message in front of people who otherwise may not even know your business exists.
Google Ads puts you at the top of the search results, meaning anyone searching for keywords you determine will be exposed to your brand and what you have to say.
SEO is an incredibly important strategy for any business with a presence on the web. But some businesses lose patience, as it can take months to rank for particular terms.
Google Ads PPC ads gives you an immediate impact, allowing you to appear at the top of the search results for the terms you want in a matter of hours.
It’s in the name, but PPC ads means you only have to pay money when someone actually clicks on your ad.
Anyone who comes across your ad is likely to already be interested in what you have to offer, and so paying when they click your ad is usually worth the cost.
You won’t receive any unexpected bills, as you can limit your daily ad spend.
You can access Ads data and see exactly how your budget has been spent, and improve your budgeting going forwards.
Google Ads allows you to reach out to potential customers based on location.
This means you can find customers within a matter of miles from your business, if your target audience is local, or advertise to people in entire countries, regions, or across the globe.
The ads can all be tailored in order to appeal to specific audiences.